Interesting post today by US direct marketing blogger Zachary Cohen on why (and how) restaurants should be using social media such as Twitter and Facebook to build a relationship with their customers.
http://tinyurl.com/m5nrtj
I couldn't agree more. Along with monitoring and reacting to what is being said online about them (see last week's post "Everyone's a (food) critic"), engaging in a dialogue with patrons through the internet is a great way for restaurants to build loyalty.
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