It was sad to read on Monday that News Magazines is reducing the frequency Vogue Entertaining + Travel (VE+T) will be published from bi-monthly to biannually but it came as no real surprise.
Circulation and readership figures in the food segment of the magazine market show that the big interest is in the "achievable" lower end of the market, not the "aspirational" vantage point VE+T occupied. VE+T sells somewhere around 30,000 copies; Super Food Ideas sells about 270,000.
It's also worth remembering that News Magazine has seven food magazines including the Taste liftout in The Daily Telegraph, Courier Mail and Herald Sun newspapers, and the yet to be launched Masterchef Magazine. If streamlining was needed within the News Magazines portfolio of titles, then the food titles were an obvious place to do it.
Looking at the VE+T news in a more positive light, staff have apparently been absorbed into other News Magazines' titles and readers will be still be able to get their fix of "food and travel porn" twice a year.
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